I also enjoyed the challenge of designing something that had never been done before. We created six-foot murals, live demos, videos, and blank posters to capture feedback. It was surreal to see the strategy we built on paper, in our team room, come to life. Why did you choose this business school?
Both academically and socially, Boothies are expected to chart their own unique paths. Academically, we have a very flexible curriculum; in fact, there is only one course that every Booth student takes. For me, this was important because I wanted to change functions and industries, so I needed to gain hands-on skills right out of the gates that would help build my resume for internship recruiting.
In my opinion, the flexible curriculum and lack of cohorts leads to more organic friendships and relationships. Classes are a great example of this. Since Boothies create their own curricula, they spend bid points to be in certain classes for their own unique set of reasons. When they arrive in that classroom — and look around at the other 60 students there — they know deep down that everyone chose to be there for some set of common reasons. I love uncovering the reasons behind why the people I meet have chosen to spend their limited time or resources on the same things I have.
This has led to some long-lasting, organic relationships founded upon common interests that I know will continue post-graduation. Who was your favorite MBA professor? My favorite professor is Gunter Hitsch. Funny enough, I wrote about the class in my Booth application, and he and the class far exceeded my expectations. Our homework assignments were hands-on and highly applicable. We worked with Nielsen datasets and analyzed real Facebook ad campaign data, which was extremely helpful as I prepared for my internship.
Professor Hitsch was engaging, hilarious, and managed the quick transition to remote classes like a pro. What is the biggest myth about your school? However, there are so many other disciplines that Booth is at the forefront of, including Marketing.
Even the introductory Marketing Strategy course is grounded in economics and data; I was coding in R for most of my homework sets! Classes like Pricing Strategies, Data-Driven Marketing, and the Lab in Developing New Products and Services attract students who are interested in a wide range of functions, demonstrating how Booth nails the multidisciplinary approach to Marketing and makes its courses widely relevant.
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